http://www.spatialroundtable.com/ How can geospatial technology and GIS help retailers act locally and deliver what their customers really want? Mango 1.3.1 A lot of geographic information can be used as a marketing tool because not only do you know where your exposure is, you know where it isn’t. So you can look at parts of the country where you are least exposed. This is often overlooked — our industry always focuses on the protection part rather than business development. This needs to change. http://www.spatialroundtable.com/post.cfm?entry=risk-managers-fail-to-focus-on-the-details#comment-6129A82A-1372-4ECD-28CAE163B53A27FA http://www.spatialroundtable.com/post.cfm?entry=risk-managers-fail-to-focus-on-the-details#comment-6129A82A-1372-4ECD-28CAE163B53A27FA utc Granular GIS is the foundation of effective underwriting and marketing. The insurance industry is slowly coming around to understand what this means. http://www.spatialroundtable.com/post.cfm?entry=risk-managers-fail-to-focus-on-the-details#comment-0567BB6E-1422-2418-7F3AB1165F8E7143 http://www.spatialroundtable.com/post.cfm?entry=risk-managers-fail-to-focus-on-the-details#comment-0567BB6E-1422-2418-7F3AB1165F8E7143 utc The overwhelming feedback we got from private email suggests that the industry is well aware of the value of GIS and is looking for geoextended not geocentric solutions. This requires software platforms and solutions that don’t change the workflow and back-end business processes. The benefits come from the decisions made from applying the analytical and integration capabilities to insurances systems not GIS itself. http://www.spatialroundtable.com/post.cfm?entry=risk-managers-fail-to-focus-on-the-details#comment-022A4636-1422-2418-7FCA52D75D289181 http://www.spatialroundtable.com/post.cfm?entry=risk-managers-fail-to-focus-on-the-details#comment-022A4636-1422-2418-7FCA52D75D289181 utc